There's a pretty hilarious interview with Sam Beam (aka Iron & Wine) over at the Onion's A/V Club. In the Q&A Beam reveals that he barely watches any of the films he licenses tracks for, can't remember half of them and will basically hand over to any song to most indie films, cause well, they're indie and they need the help.
["Garden State"] was a total surprise. That was just another in a whole stack of indie movies that wanted to use my music. I still haven't seen it. I hear it was good, though."
Ok now keep in mind Beam teaches film for a living when he's not making music.
AVC: What kind of movies do you Netflix? What do you normally watch?
SB: Well, whatever I want to see. Blockbusters and such. I have kids, so I don't get to see that much anymore. I also usually get the Criterion movies. They're damn expensive. I usually get them on Netflix to figure out if they're worth shelling out $50 for.
C'mon Sam, you liscense songs out left, right and center. Surely you can buy a few Criterion discs. Even we own a few of them.
AVC: Do you worry about being too overused, about your music appearing in too many places?
SB: Not really. I honestly try not to worry about it that much. I put my energy into writing songs. I have to carve out a living somehow doing this, and licensing is one way. It's hard to register what's "too much" for other people. Like I said, I don't watch TV, so it's tough for me to gauge. I just take it as it comes, and don't put a whole lot of thought into it.