In case you weren't online in the past few hours, didn't talk to anyone or had a busted Internet connection, Apple unveiled iPhone 4 today to the drooling and fawning of the faithful.
As we previously reported, Sam Mendes was tapped to direct the iPhone 4 ad and he delivers a spot that dispenses with hipster dancing iPod ads or geeks battling over whether they are PC or Apple and goes straight for the feelings. Highlighting the new voicechat feature FaceTime, Mendes milks every major life moment for maximum effect: a baby crawling! Graduation! A sonogram! Getting ready for date! Old people! Ok, ok, so we're cynics, but we have to admit it's a finely crafted spot (and that sign language bit is pretty clever) that is still leagues above whatever Luke Wilson is doing shilling plans for Sprint.
With the Apple gig now out of the way, Mendes can focus on the film adaptation of Ian McEwan's "On Chesil Beach" with Carey Mulligan in talks to star, as well as a stage musical of "Charlie & The Chocolate Factory."
6/07/2010
Sam Mendes Goes For The Emotional Jugular In Ad For Apple's New iPhone 4
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3 comments:
Except Luke Wilson isn't doing Sprint ads.
that was incredible boring.
Emotional? Really?
How numb must people be to watch this stream of cookie cutter Hallmark card cliched vignettes and think that it's anything other than an Oscar winner slumming for the money. If they wanted to employ Sam Mendes, then they should have at least given him a story to tell.
Here are 2 commercials that are more emotional, have a story, have a better use of sound and music, cost a fraction of Mendes's fee, and are told in half the time:
http://www.youtube.com/watch?v=nnsSUqgkDwU
http://www.youtube.com/watch?v=FDZAgBDf3Qo
Next time Mendes needs to bring it.
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